YMCA: Cradle to Career Sucess (C2CS)
The Urban Initiative, C2CS, puts every child on a pathway to achievement during every phase of development from birth to career through three powerful programs.
Objective: Responsible for presenting to the YMCA a creative solution to boost awareness of all three of their programs that form part of the initiative through physical materials and branding.
FRONT SIDE
BACK SIDE
Illustrated Iconography:
When creating a new branding style, I illustrated iconography that mimics the behaviors and physiques of the individuals during each stage of the program.
I incorporated bold colors that resemble the energetic souls of kids and teens.
Creative Approach:
As the pamphlet unfolds in an accordion-like manner, it demonstrates the ladder growth of an individual who joins Cradle to Career Success from birth to career.
